IBM launched the z17 mainframe in early 2025, spotlighting AI-powered performance for enterprise workloads. As part of the social team, I supported the launch by helping create platform-specific content and driving strong engagement across channels. Check out my contributions below.
Social Media Engagement: assisted in planning and executing social media campaigns, including real-time engagement and performance tracking.
Content Creation and Copywriting: helped create launch materials, including social media posts social kits, driving over 100K impressions and 3K engagements across platforms.
