IBM introduced Granite 4.0 as a key evolution in its gen AI model series, designed to enhance enterprise-grade AI capabilities. As part of the social team, I supported the launch by crafting platform-specific content and driving engagement across various platforms. Check out my contributions below.
Content Strategy & Copywriting: helped build social media posts, gaining over 100K impressions and 10K engagements.
Customer Experience (CX): refined the tone and clarity of launch communications.
Social Media Execution: helped plan and execute social media campaigns, including engagement and performance tracking.
Reddit Community Engagement: actively participated in Reddit discussions related to Granite 4.0, driving over 2k website visits.
